![]() You can upload ‘stories’ showing your personal life, ‘static posts’ for photos, fun content on ‘Reels’ and now there is ‘Broadcast channels’,” adds Durga. “This one application lets you balance your content-personal and professional. That will help people discover the best content across our systems no matter what format it’s in.” Growing the creator economyWhile Reels is the favourite, it is only one of the many features that make Instagram a creator’s top choice. Reels is now contributing to our net revenue across our apps.” He further added, “The biggest opportunity going forward is unifying our recommendations systems across Reels and other types of video. People reshare Reels 3.5 billion times every day. During the Q4 2023 earnings call, Mark Zuckerberg, CEO, Meta said, “Reels continues to do very well across both Instagram and Facebook. “The boom of reels is what helped me the most, it was the first platform where I really became popular,” he says.The company has been seeing sustained growth in Reels and video overall as daily watch time across all video types grew over 25 percent year-over-year in Q4, driven by ongoing ranking improvements. Creator Raj Grover started by creating short videos on TikTok and later moved to Reels. In fact, Meta stated that Reels has driven a more than 40 percent increase in time spent on Instagram since its launch. ![]() “Reels has changed the way content creation works in our country,” adds Devanathan. Evidently, there is a huge demand for short format video.India was one of the first countries where Reels was tested. By 2025, three in four Internet users will consume short-form videos with active users spending up to 55 to 60 minutes per day on them, according to a Bain & Company report. We are buoyed by the growth, size and potential that we see for Instagram in the country.” Instagram riding on the short-video waveAccording to Statista, India has over 900 million internet users and is the second largest online market in the world, after China. Sandhya Devanathan, head and vice president, Meta, India says, “A lot of it is driven by India, given the kind of following Indian celebrities and influencers have. Currently, Instagram has close to 2 billion accounts globally and there are close to 400-500 million users in India, according to news reports. According to Meta, globally Facebook and Instagram are seeing close to 200 billion reel plays per day. Reels was an instant hit, with Instagram’s existing popularity along with TikTok users moving to Reels. Meta launched Reels on Instagram in 2020-betting big on the short video format-soon after TikTok was banned in India. “Reels was the real game-changer,” Durga says. Mark Zuckerberg is having his Bill Gates moment She loves trekking and travelling, experimenting in the kitchen, watching films and reading. Be it at work or home, you will not find her working without her headphones and work playlist. ![]() An avid learner, she has completed her PGDM in Journalism from Xavier Institute of Communication and Bachelorâs of Mass Media from Sophia College for Women in Mumbai. Naini is a part of Forbes Indiaâs digital team, also handles Forbes Indiaâs Instagram account and helps plan events. She also emcees at events and moderates panel discussions from time-to-time. With five years of work experience, she co-produces Forbes Indiaâs video series âFrom The Fieldâ and hosts the podcast âTeenpreneursâ. Before her stint at Forbes India, she worked for close to a year at Outlook Business. ![]() She writes on various topics ranging from innovation and startups to cryptocurrency and agricultureâanything and everything that makes for an interesting story. Therefore, you can make them permanent by making them highlights.Naini is a writer at Forbes India, who likes to dabble in storytelling across all forms of media. If your Instagram followers love your travel pictures, they might need more of your Instagram stories. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |